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What Is a Design Concept & How to Write One Like a Designer
Every beautiful space begins with a clear idea. In this post, I break down what a design concept is, how to create one, and how to turn it into a concept statement that guides every creative decision.
Chloe Browning
17 hours ago


From Vision to Reality: Midnight Botanica’s Final Selections
Step inside Midnight Botanica, a moody, layered retreat where every room tells its own story. From the bold navy velvet of the living room to the whimsical charm of the guest suite, this project blends rich textures, statement pieces, and organic details into a home full of personality. Explore the spaces and shop the look from our curated collection.
Chloe Browning
Sep 15


Midnight Botanica: Design Development
Design development is where a project starts to feel real. For Midnight Botanica, this phase was all about sourcing hero pieces, building organized Pinterest boards, and testing different design directions through moodboards. In this post, I’m sharing how I explored multiple options for the living room, presented two strong design concepts, and refined the final layered moodboard that set the tone for this moody, botanical-inspired home.
Chloe Browning
Sep 9


Midnight Botanica: From Concept to Schematic Design
Midnight Botanica blends moody colors, botanical prints, and rich textures for a bold, layered interior design style. In this post, we reveal how we developed the concept and schematic design to create a cohesive, intentional home.
Chloe Browning
Aug 11


How We Designed a Cowgirl Chic Airbnb in Austin, Texas
Step inside our latest Airbnb project in Austin, TX, where cowgirl chic meets bold color and small-space savvy. From local artwork to statement wallpaper and functional furniture, we designed this rental to be anything but ordinary. Ready to create your own unforgettable stay? We’re sharing all the details—plus links to our star pieces so you can shop the look.
Chloe Browning
Jul 19


Butterfly Riviera: A Moody Bedroom Story in Color, Texture, and Wings
The Butterfly Riviera is a bedroom designed to feel like a secret garden after dark — moody, layered, and full of personality. It’s a...
Chloe Browning
Jul 13


Introducing Our Curated Collection Series
A new kind of shopping experience: curated, cohesive, and ready to live in. These collections blend designer styling with everyday practicality — from bold silhouettes to versatile staples. It’s design that does the heavy lifting for you.
Chloe Browning
Jul 6
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