How We Designed a Cowgirl Chic Airbnb in Austin, Texas
- Chloe Browning
- Jul 19
- 3 min read
When it comes to designing an unforgettable Airbnb, the difference between “just another rental” and a five-star guest experience often comes down to the details, and it all starts with a strong, cohesive theme.
For our latest project in Austin, Texas, we leaned into the city’s vibrant energy, iconic music scene, and modern western spirit to create a space that feels both playful and polished. The result? A colorful, personality-packed condo we call “Austin City Limit: Cowgirl Chic.”
Why a Theme Matters
A strong theme doesn’t just guide your design decisions—it creates an experience. In a sea of generic rentals, a thoughtfully themed Airbnb is what grabs attention, earns glowing reviews, and inspires guests to book (and rebook).
Your theme is your story. It sets the tone for your guest’s entire stay.
Key Design Elements
Vibrant Color Palette
Inspired by Austin’s creative culture and natural landscapes, we layered the condo with pops of pink, rust, indigo, and sky blue—energetic tones that reflect the city's bold personality while feeling fun and cohesive.
Local Artwork
We sourced art from a local Austin artist whose work reimagines the city’s landmarks through a dreamy, playful lens. These pieces helped root the space in its location and brought an authentic, artsy personality to every room. Explore our curated art collection here!
Statement Wallpapers
Two standout wallpapers set the tone: one, a soft peach cactus print as a nod to Texas terrain; the other, an Austin Toile colorful illustrated homage to Austin by Katie Kime, full of iconic imagery. Together, they instantly bring character and create a sense of story throughout the space.
Function-First, Style-Forward Furniture
For rentals, durability, affordability, and small-space scale are non-negotiables. Every piece was chosen for function and personality—like the compact dining table with a pull-out leaf, which maximizes space without sacrificing usability.
We also created a minimalist workspace to support long-term guests or digital nomads, complete with shelving and storage that blends seamlessly into the design.
Styled to Feel Special
This Airbnb is full of personality—from curated vases and bold wall art to textured rugs and even thoughtfully chosen bath mats. Every piece plays a part in enhancing the theme and bringing a sense of fun, creativity, and cohesion to the space. Nothing was random; everything was intentional.
Airbnb Interior Design FAQ
What makes a great Airbnb design? A great Airbnb blends comfort, function, and visual appeal. Guests are drawn to spaces that feel curated, clean, and full of character. Adding a theme and layering in personal details makes all the difference.
How do I choose a theme for my Airbnb? Start with your location and target guest. Pull inspiration from local culture, colors, and lifestyle. From there, define 2–3 key words (like “desert boho” or “vintage glam”) to guide every design choice.
How do you decorate a small Airbnb? Choose furniture that’s scaled to your space, invest in multi-use pieces, and get creative with color and wall treatments. Bold choices—like wallpaper or local art—can make a small space feel unforgettable.
Final Thoughts
Designing a memorable Airbnb isn’t about filling it with stuff—it’s about crafting an experience. With a bold theme, smart layout, and curated pieces, even a tiny condo can feel like a five-star getaway.
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